What we know about Orabella, Bella Hadid's new brand
Internationally acclaimed model Bella Hadid is preparing to conquer the beauty industry with the imminent launch of her own brand, lovingly named Orabella. This bold step by the young icon follows in the footsteps of many celebrities such as Beyoncé with Cécred, Kylie Jenner with her eponymous line, Hailey Bieber’s Rhode, and Selena Gomez’s Rare, who have embraced the creation of beauty brands as a powerful expression of acceptance and inclusion, both for the creators and their audience.
After capturing attention with her innovative drinks at Kin Euphorics, Bella Hadid is venturing into the world of cosmetics in partnership with Brooklyn-based Ulta Beauty in collaboration with Jen Batchelor. On 22 February, she mysteriously revealed Orabella on Instagram with an enigmatic teaser and an intriguing caption: “Orebella founded by Bella Khair Hadid. Reveal your chemistry on 5/02”. The abstract, futuristic-looking video mixes various images, including part of her face, a focus on her eye, scenes from the ocean and the universe, and a golden “B” symbol.
While Orabella’s Instagram account has yet to reveal the specifics of the products, fans are speculating about a diverse range including fragrances, hair and body care, incense and diffusers. Bella Hadid, who suffers from Lyme disease, could well be offering a range of cosmetics focused on well-being.
Beyond the mystery surrounding the products, the brand BKH Essential LLC, bearing the model’s initials, hints at a complete range dedicated to skin and hair care. Personalised fragrances, face and body oils, scented shampoos and conditioners, as well as ambient products such as diffusers, incense and candles.
Indeed, it reinforces the anticipation surrounding Orabella’s potential impact on the beauty market. This new venture marks a turning point in the life of Bella Hadid, who returns to the spotlight with a radically renewed energy and strength.
Orabella follows in the footsteps of the Hadid family’s success in business and fashion, with cashmere creations by her sister Gigi, also a renowned model, caviar by her father Mohamed, and unisex jewellery by her brother Anwar. This announcement not only generates enthusiasm, but also confirms the Hadid family’s central position in the world of fashion and beauty. Part mystery, part anticipation, Orabella promises to leave a memorable mark with a range of products designed by a contemporary visionary.
Join us on 2 May to discover how Orabella will shine in the fascinating world of beauty!
