While its Autumn/Winter 2023 show, entitled “For the peace”, paid jovial tribute to Syrian refugees. Casablanca chose to extend its vision to sub-Saharan Africa, in a collection christened “Day of Victory”, highlighting the reflection of contemporary Nigerian youth.
At Casablanca, cultures meet gracefully. From the diverse cast of models to the art direction, which blends traditional Moroccan elements with a contemporary aesthetic, this multicultural richness can be found in every aspect of the brand. The bright colors and elaborate details capture the spirit, taking the public on a sensory journey.
Last December, Chanel organized a fashion show entitled “Métiers d’art”, held in the majestic setting of the former Palais de Justice in Dakar, the Senegalese capital, showcasing the exceptional work of African artisans, particularly those from Senegal, Mali and Burkina Faso. Dior also presented its men’s autumn/winter 2023 collection at the foot of the Pyramids of Giza, in Egypt – the French fashion house’s first show in Africa.
This initiative by luxury houses is part of a growing trend in fashion to look to Africa, in recognition of its rich traditions, with more and more major brands looking to Africa for sources of inspiration and collaboration with local artisans. Ultimately, Africa is becoming a major player in the fashion industry.