Coperni x Puma: a high-tech collaboration

For several seasons now, Coperni, nana by the duo Sébastien Meyer and Arnaud Vaillant has been at the heart of some of fashion’s most memorable events, from a dress sprayed with paint on Bella Hadid’s body to a catwalk show with robots last March.

This year, they’re making news again by teaming up with sportswear giant Puma. An unprecedented collaboration to kick off 2024 on the right foot.

THE COPERNI ROUTE

Founded in 2013, Coperni is a Parisian label created by Arnaud Vaillante and Sébastien Meyer, graduates of the prestigious Mod’Art International fashion school in Paris, where they met.

Sébastien is a stylist/model maker, while Arnaud is more into business and management. It’s the perfect mix to create one of the most iconic brands of this decade.

From Balenciaga to Chanel, Arnaud has built up a very solid fashion background, while Sébastien has also been involved in a number of freelance artistic projects. In 2015, the duo were appointed artistic directors of Courrèges. After 3 years, the social media darlings decided to refocus on their Coperni brand.

NB: “Coperni comes from Copernicus, so there’s this idea of progress, science and astronomy. We like the concrete things of everyday life, using the tools we have around us.

AN INNOVATIVE DESIGN

Indeed, this is the first time that French luxury brand Coperni, renowned for its penchant for technological innovation, has set foot in the world of sport. Known for being adept at creating ‘buzz’, Coperni always dazzles with its remarkable achievements, and the Parisian brand is adding a new dimension to its list of exploits. This exciting alliance fuses Coperni’s distinctive aesthetic with Puma’s iconic sporting heritage. The duo of Sébastien and Arnaud once again demonstrate their ability to transcend boundaries, offering fans a unique experience where style and performance meet in harmony.

Puma also stands out for its collaborations with influential personalities. Among the most notable of these is the collaboration with Rihanna and her line of Fenty Puma by Rihanna shoes, which left a lasting impression. Another emblematic collaboration is with the famous Japanese streetwear brand BAPE (A Bathing Ape).

Recently revealed, the 90 SQR features a cutting-edge design with a square toe. Available in three new shades – crisp white, sophisticated asphalt and vibrant mad yellow – the new design fuses Coperni’s refined aesthetic with Puma’s iconic technical expertise.

Coperni’s founders share their enthusiasm about the collaboration with Puma: “We are extremely proud of this alliance with Puma. It’s a significant step for a designer to launch their first trainer. The 90SQR embodies all our shared values: innovation, minimalism and uniqueness. It’s everything we imagined, and we look forward to introducing more Puma x Coperni models in the near future.

For those in search of these unique pieces, the new Puma x Coperni creations are available from Kith, Printemps and SSENSE. Immerse yourself in this captivating world where fashion and technology meet artisanal excellence and contemporary aesthetics.