If you follow fashion TikTok, you’ve probably already seen videos about the Bloke core trend. This trend is inspired by the stereotype of British masculine culture. We know it sounds a bit blurry when you put it like that, but think soccer jersey, baggy jeans and Adidas sneakers. Since the beginning of this year, this trend has been feminized, creating the “Blokettecore”.
When soccer influences fashion :
Soccer and the world of fashion have always had a strong link; the Koché brand collaborating with PSG for revisited shirts in 2018, or Balanciaga unveiling soccer shirts for his fictional club in 2020. And English designer Wales Bonner has a strong influence on it. Indeed, at Fashion Week in January 2023, she gave us a sneak preview of her collaboration with Adidas, which will unsurprisingly feature soccer shirts! Further fuelling the Bloke core fire that’s setting the web alight at the moment.
A soccer jersey, a pair of bootcut jeans and low-top sneakers – the style of the average British 40-something. This style, straight out of British soccer stadiums, was popularized by Tik Tok… “Bloke core” is a term coined by tiktoker and soccer fan Brandon Huntley in 2022, and is set to become the hottest fashion trend among young Generation Z men, who currently have over 300 million views on the app. It’s no coincidence that at the root of Bloke Core is so-called “scumbro”, the trend launched by Pete Davidson and Jonah Hill that sees low-effort, seemingly casual clothing as its own workhorse.
Indeed, among the iconic pieces adorning these looks, we find the very famous pair of Adidas Samba. Originally designed in the 1950s for European soccer players, its viral notoriety shows no sign of waning. It quickly became one of the most sought-after pairs after appearing on the feet of every It Girl and influencer of the moment.
The Bloke core aesthetic has been adopted and perfectly executed by all gender identities, taking what was once a stereotypically masculine look and turning it into an inclusive trend. Indeed, women have appropriated this trend by marrying two aesthetics that were originally completely opposed: “bloke” and “coquette”, and despite the term “bloke” (gaillard, goujat, mec), giving rise to the term Blokette. The idea is to mix and match typically masculine pieces with hyper-feminine elements such as satin hair bows, pleated mini-skirts accompanied by colorful stockings, or baggys over pointed pumps… A style that appeals to the nostalgia of the 2000s while preserving the codes of Y2K.
